Client: retailer chain Karavan
Agency: newBOARD.
Designer: Aleksandr Zolin
Date of creation: 2021
The idea that formed the basis of the logo redesign for the Karavan supermarket chain, Chita.
The alternating letters A in the name symbolize the camels walking in the caravan. It is the letter A that has become the basis around which the entire visual communication of the brand is built. The text version of the logo is convenient in the production of various advertising materials - from facade signs and merchandise, to use in printing and social networks.
The alternating letters A in the name symbolize the camels walking in the caravan. It is the letter A that has become the basis around which the entire visual communication of the brand is built. The text version of the logo is convenient in the production of various advertising materials - from facade signs and merchandise, to use in printing and social networks.
